Cultural Differences in Interaction Goals between Malaysia-China Business Negotiations

As the world is getting more globalized due to digital world, cross-cultural business negotiation in demand and challenging compared those days where most involved mostly domestic negotiations. With such situations environments, cultural intelligence important be learned. many Chinese Malaysian companies seeking role as importer-exporter, international skills awareness are much needed meet interaction goals of both parties. A lack will lead miscommunication rejection from other party during The participants this studies involve Malaysians who real world. This paper used GLOBE model compare dimensions between negotiators. Questionnaires were sent by emails through WeChat Apps based China Malaysia. Based on analysis, we found that negotiators, norms influence two groups. future research, suggest research directed towards developing theories also focus application different fields across cultures, halal management, marketing entrepreneurship. study has contributed enriching knowledge negotiations Malaysia literature context. On practical implication, strengthen negotiators’ order build better relationships with their partners